UT System, MD Anderson Eliminate Tobacco Summit

 
 
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The Story

The Eliminate Tobacco Summit is an annual event celebrating the results of a UT-System & MD Anderson partnership to reduce tobacco use across all campuses within UT System (and is rapidly spreading beyond!). My challenge was to take the brand identity established the year before and develop/expand the materials for the upcoming event. Signage, powerpoint, and social media were all on the short list.

In addition, we designed and developed an impact report summarizing the results of all the system-wide efforts for the previous year.

My role

Lead designer on a team of administrators, staff writers and editors. We were contracted a few months before the event. Our team quickly lead the project management for time and budget estimations and kept the social, print and event-based communications on time and on budget. My role specifically was to help in estimations for print, concept design for the overall theme/brand and to elevate the social templates to allow for rapid deployment.

The Results

It has been well-received. Anecdotes passed along from visitors have all been positive.

 
 
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