Naked Roots Hydro Produce

 
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The Story

Corey came with a fledgling hydroponic farm and an idea. Naked Roots Hydro Produce. He had also used a Fiverr designer to create an initial concept (see below).

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The Fiverr Concept

Key elements to keep were identified. Then I set out to simplify some of these elements to make production easier (and more budget-friendly).

The Inspiration

Wholesome, Simple, Fresh

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A few concepts

The Results

A fresh, simplified identity suite for Naked Roots with multiple configurations to allow his business to grow (pardon the pun). I chose a classic green and a vibrant blue to give Naked Roots the ability to pay respect to the key elements of his buisness: the plants and the water. I believe this combination will give the new business the ability to appeal to the fresh, health-seeking clients and the restaurateurs that might be swarming for Naked Roots Hydro Produce in the near future.

 
Print, DigitalKendra Lewellyn StudioIdentity