Analytics, Texas A&M
The Story
The Masters in Analytics program is housed within the Department of Statistics at Texas A&M University. When they approached me for a re-branding, they asked to create an image that was more akin to professional business schools. After research peer institutions and reviewing our own brand style guides, we landed on vibrant and dynamics approach to our visuals.
The Inspiration
professional, upscale, fact-driven
The Results
Because they are a branch campus, located in CityCentre Houston, we were afforded the opportunity to produce billboard art to attract local traffic to/from Houston.
A supplementary advertising campaign was placed across various professional & trade publications. Our demographic was a professional, number-driven individual. So we chose to lead with persuasive facts styled with clear, clean graphics to stand out against a sea of classroom images from peer institutions.
And we created a simple trifold template to help boost supplementary programs.
I’m happy to report that this continues to be a signature program of the department and is growing each year.