Texas A&M Science
The Story
In 2012, our communications team self-initiated an update of our print identity. It was time. The goal was to give it a modern, clean look while keeping us in budget. Balancing information and graphics was always a dance. The goal was set to avoid putting in print anything that would have a shelf life of less than a year.
The results
A folder system with inserts printed in-house allowed us to have the flexibility we needed, kept us from having invested too much in print inventory and gave us the ability to quickly create additional collateral for both one-offs and digital use.
Later we added trifolds, rack cards and postcards to allow for visual variety and weight to the system.
