Visitor Center, Southwestern

The Story

Simple and straight-forward task here. We worked with Admissions to update the slideshow that runs both in the visitors center & before major events and the t-shirt that they hand out on the first visit to campus. Target group is potential students and their parents. The goal was to catch attention, educate about history and display brag points in an attractive fashion. For the t-shirt, they needed to highlight the new tagline, Think. Create. Connect. And to help awareness of the location of Southwestern (Austin, Texas).

---

The Results

It has been well-received. Anecdotes passed along from visitors have all been positive.