Go Southwestern

The Story

Our goals were to simple:

1. Update the aesthetic
2. Get people to visit campus
3. Get students to apply

With that in mind, we worked with our internal staff to prioritize content, revamp online branding and create a microsite with a few fundamental technology jumps:

1. Responsive design (most new students view on mobile)
2. Incorporate video
3. Give multiple opportunities within page to accomplish priorities (visit & apply)

Since we were in-between webmasters, I actually did the original programming on a Bootstrap framework. Once hired, I continued to work with the webmaster to get all the responsive kinks out. I’m quite proud that we accomplished timely delivery of a site that admissions is now proud to direct potential student towards.

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The Results

An updated front door to the applicant pool for incoming freshman applicants. It was well-received and there was an increase in applications for the 2016-2017 cycle.

Video auto-played in background to catch attention immediately.

Testimonials were gathered from former students and faculty to give the post-graduation affirmation many students and parents indicated was major factor to their decisions.

Specific financial aid information was gathered to combat the theory that private colleges were not affordable.

Location, location, location. It was a clear reason many students chose one school over another. We wanted to show we were a friendly community-based school, just outside Austin.